What is a Thoroughbred Diary? Thoroughbred ‘Diaries’ are online portfolios of your bloodstock – your purebred thoroughbreds. Irrespective of whether your horse is for sale, at stud, in training or destined for an off track discipline, these portfolios or ‘diaries’ are designed to help you promote, or market (sell) your bloodstock. Not only that, but creating bloodstock portfolios on the Thoroughbred Diaries website, reduces the need to build and maintain your own website in order to achieve the increasingly important online presence. As well as being a unique marketing tool in your bloodstock campaign, they are also designed to help you improve your customer relations by enabling you to direct interested national and international customers to view your bloodstock online. Whether you have:
• Foals, yearlings, stores or mares in foal for sale;
• A stallion at stud, a mare at stud, a new arrival or a horse in training
• A horse going to auction
• Horses boarding There are categories and diary packages to suit each horse and of course, your needs. Include or exclude pedigrees, photos and reports. Include photos of your horse’s conformation and include descriptions of their temperament, relevant progeny and sales or race results. Always remember that photo diaries will get much more traffic than diaries with no photos. You can also keep your horses diaries updated with fresh information, such as winning family members or siblings that sold at auction for an above average price. You can also constantly update photos, which is useful for foal diaries, that may be going to a yearling auction. Tempt the Market Not every horse in your yard is for sale. Some of you have horses in training, others have new arrivals and others have stallions standing. However, it is vital with any business to promote those things that bring you business. Our stallions at stud, mares at stud and horses in training categories enable you to promote your bloodstock that are not for sale, but that create business for you. • Standing stallions creates mare bookings
• Training horses bring clients
• Owning and boarding mares produce new foals that might be for sale in the future. Therefore, it is important to show your potential market what you have to offer. Create diaries of your stallions at stud, mares at stud and their new arrivals (which may be for sale at a later foal sale or as a yearling, thus creating demand). If you are a trainer, create diaries of your horses in training and update their diaries to keep their followers up-to-date with reliable information on their progress straight “from the horse’s mouth”. Owners Area The owner’s area is a unique password protected area of the site dedicated to owners who have horses boarding nationally or internationally, and it is also for use by studs/yards that have horses boarding with them respectively. Within the owner’s area, studs/yards that have horses boarding with them can create diaries for their boarding horses. Like the regular diaries, studs/yards can amend details, update photos and make changes to description information at any point. From a computer anywhere in the world, owners of boarding horses can access the diary of their horses at any time. They will be issued with a unique password that ensures they are the only ones who have access to their horse’s diary or diaries. This is a novel way for trainers to keep syndicates up to date on their horses and also for studs to keep owners up to date on their mares, stallions and yearlings without having to make a lot of phone calls or send individual emails or letters. Question: Selling a mare in foal? Answer: Create a diary with her details, covering date, pedigree, images (of her & previous foals if you have them) and a description of progenies sales/race success. Question: Have a stallion standing at stud? Answer: Create a diary with his details, pedigree, images and description (bloodline compatibilities) as well as adding reports such as statistics and progeny reports. | Question: Own/Consigning a thoroughbred going to auction and prefer not show an image until nearer the sale date? Answer: Create a diary with a few details and their pedigree only, and omit images and price. You can always add images nearer to the sale date. Question: Own a thoroughbred that is not suitable for the track? Answer: Create a diary in our “thoroughbreds for sale” section and include details, images and a description of what discipline they may be suited to. Question: Are you a stud owner/manager or trainer who has to keep owners regularly informed of how their horses are doing? Answer: Create a diary for each of the horses in our “owners area” and take a few minutes each week to update it regularly with photos and comments. Question: Own a mare that is boarding in another country? Answer: Ask the manager of the stud or yard to add her to the “boarding mares” section of our owner’s area and keep her diary updated to keep you informed. Question: Are you a member of a syndicate and would like regular updates on how your horse is doing in training? Answer: Ask the trainer or yard to add your horse to the “horses in training” section of our owner’s area and keep their diary updated to keep you informed. So what are you waiting for, build your thoroughbred diaries today and get ahead of your competition.
Selling – 5 simple steps: 1. You must first create an account and log in
2. Once logged in, click "Create a Diary".
3. Select the category in which to place your diary/ad.
4. Select the diary/ad package you want.
5. Enter your diary/ad details, upload any photos and reports depending on the package you choose and then submit!
Your diary/ad will be automatically listed, and the administrator notified of your listing. One of our staff members will view the diary/ad for appropriateness, and will leave the ad if it meets our terms of use. In almost all circumstances, diaries/ads are reviewed within a couple of hours.
www.thoroughbreddiaries.com. reserves the right to delete any diaries/ads (without warning) that are deemed to be offensive, obscene, or illegal in nature.
Payments for diaries/ads are made by sending a cheque/money order via Post to Thoroughbred Diaries, Enterprise & Technology Centre, Creagh, Ballinasloe, Co.Galway, Ireland or securely using your credit card through the PayPal payment service.
You do NOT need a PayPal account to send your payment. You can use a credit or debit card to submit payment for your diary/ad. You must make payment before the diary/ad will be made available on the website. Once you sell your horse/item, please log into the site and delete your diary. This will keep you from being deluged with email or telephone requests. Or, simply email us and we will delete it.
TIPS FOR SELLERS:
1. Make it easy for buyers to contact you. Check your email regularly, as all communications to you will be via email (unless you choose to include your phone number in your listing). 2. Include a picture (or four!) of your horse/item! A picture is worth a thousand words, or so they say...
3. If you need help placing your diary/ad, or including a picture, PLEASE do not hesitate to contact us. We are here to help!
Good Luck Now
Buying:
If you are buying, browse the categories. If you find something you like, fill in the "Contact the Owner" form on the horses diary page to initiate email to the seller.
• Just like with classified ads, you will contact the seller directly (either by phone, if they gave a number, or by filling out the "Contact the owner" form) and arrange to purchase or view the horse/item.
• You will make payment directly to the seller.
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